It’s the new year and it’s time to get your look refreshed! Let’s start 2019 with a set of brand new images to represent your business. Chances are as a business, your customer/client is checking you out online first. Seeing a picture of you online is often your first impression with a prospective client. Make sure it’s up to date! A good rule of thumb is you should update your headshots or portraits every two years. Staff comes and goes too, so make sure the pictures are current. Let’s face it, people do make split decisions based on imagery so make sure you’re putting out the right feeling with your professional headshots.
If you take a look at what we did for The Center for Natural and Integrative Medicine, they decided to update their entire library of images because they just didn’t have enough content to create their new website in addition to their other marketing materials. We did portraits of their entire team and lifestyle of what goes on at the practice on a daily basis.
Some businesses wonder why they need a custom stock library of images instead of just using free images they can find online. Here’s why: everyone else is using those same images for their website, social media posts and advertising material. If what you offer is unique, as everyone’s is, you can’t use generic one-size fits all image library. People are so tuned in to Instagram and Snapchat these days they can tell when images are authentic. If you would like to see more examples of our professional portraits please check out our portraits section of our website.
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