Behind the Scenes: Photographing a Corporate Conference for ARDA
When the team at ARDA (the American Resort Development Association) reached out about photography coverage for their annual conference, we knew it was going to be fun. They asked us to document a multi-day event that brought together industry leaders, had engaging panel sessions, and dynamic networking moments. Shooting events is always our jam.
But what made this project especially cool wasn’t just the setting—it was the trust ARDA placed in us to help tell their story and support their future campaigns.
The Request: Conference Photography That Captures Real Value
In the initial email, Sarah Conroy, ARDA’s Vice President of Marketing & Communications, shared the goal clearly:
“I am looking for a photographer for a corporate conference for ARDA. The location is Hilton Signia Bonnet Creek in Orlando. It’s capturing our panel sessions, general event attendance, and receptions.”
From the start, Sarah emphasized the importance of quality coverage—not just to document the event, but to create lasting marketing assets that could be used well beyond the conference.
Our Approach
We worked closely with Sarah and the ARDA team to map out key moments and logistics before the event. Our goal was to show up not just as photographers, but as true creative partners—ready to blend into the background when needed, and step in to direct things when the moments called for it.
From panel discussions and breakout sessions to lively evening receptions, we captured a comprehensive coverage of the conference while remaining quick on our feet and respectful of the schedule.
What the Client Said
After the conference wrapped, Sarah shared this generous review:
“Kellie and Lindsay were fantastic to work with! Not only were the photos beautiful, but their communication and customer service were above expectations. I hope I get the opportunity to work with this team again soon!”
We also asked Sarah a few follow-up questions to help us continually refine our client experience.
What did you like most about working with us?
“Exceptional communication and customer service. Both of you were so friendly and professional!”
How did our process align with your expectations?
“So far, so good!”
What could we do better?
“Nothing!”
Anything else you’d like to add?
“I understand how long of days these are and greatly appreciate both of you!”
The Impact
Sarah shared that the main objective of the photography was to help showcase the value of the association to its members—and that the imagery we delivered would be used in two important ways:
To reinforce the value proposition for ARDA membership throughout the year
To promote next year’s conference once registration opens
This kind of long-term value is exactly why event photography should be treated as more than a one-time deliverable. It becomes part of a brand’s communication strategy, helping amplify messaging, grow engagement, and visually connect members to the community. We also look forward to working with them again in 2026.
Why This Project Mattered
We love photographing events like this because they sit at the middle of strategy, storytelling, and customer service. When our images help clients like ARDA highlight their ideas, attract future attendees, and celebrate the people who make their industry great—that’s a win all around. Plus, we appreciate all the effort that goes into making this event like this, it makes our job even easier.
Planning a Corporate Conference in Orlando?
Whether you’re hosting at a convention center, resort, or retreat space, we’d love to be part of your team. Our approach combines visual storytelling, professionalism, and great customer service that puts clients and attendees at ease. Also, consider adding a professional headshot booth to your event, it will be a nice give away for your attendees - freshin’ up those profile pics!
👉 Contact us here to talk about your upcoming event—or send us a quick note to get started.
